MICHAEL MUT

14100 Alamanda Ave | Miami Lakes, FL 33014 | 786.426.2277 | mmut13@gmail.com

Profile:

I am a dynamic, dedicated and experienced professional looking to continue to grow and take on new challenges. Experienced in the field of integrated marketing / communications, I have excelled in the areas of social media, public relations, writing, editing, advertising and event management. My job knowledge and savvy has enabled me to produce tangible results for a varying array of clients and employers. I collaborate well with others, often seizing the initiative in group projects, but can work quickly and efficiently in an independent situation.

Core Competencies:

>>Social media specialist
>>Superb copy writing
>>Strong media relations skills
>>Sharp script-writing skills
>>Events management experience
>>Charismatic public speaker
>>Experience in retail marketing
>>Strong public relations skills
>>Excellent copy editor
>>Internet and email marketing savvy
>>Experience in B to B marketing
>>Skilled blogger

Professional Experience:   

06/12 – present        Marketing Specialist for Vivant Skin Care

Miami Lakes, FL

• My duties include creating and executing retail and wholesale marketing plans for Vivant Skin Care. I also manage all social media channels, write and edit copy, press releases and collateral, and plan, promote and manage trade show appearances. So far I’ve helped to expand our Internet retail outlets by adding ten new vendors during my tenure and helped increase 2013 sales figures by $500K over the previous year. I’m part of the team that earned CEW Insiders Beauty Award Finalist honors in the lip treatment category as well as Manufacturer of the Year award finalist honors from the SFMA and a 2015 Dermascope Magazine Aestheticians’ Choice Award for Exfoliating Cleansers.

 12/08 – 02/12           Corporate Director of Marketing for Dade Medical College

Miami, FL

• Responsible for creating and/or overseeing all marketing, advertising and public relations communications for the college, I also maintained the school’s website and social media platforms and managed email and Internet marketing campaigns. I helped grow the college from a single campus to six now located throughout Florida, guided the redesign and relaunch of the website in ‘09 and helped increase revenue from $12M to $40M during my tenure. I developed and maintained new business relationships and managed a $1.2M advertising budget that was spread through television, outdoor, print, radio, direct mail and email mediums. Through social media efforts, I was able to get Facebook to become the fifth-highest source of web traffic by January 2012. My proudest accomplishment was creating and orchestrating the college’s yearly “Go Pink” breast cancer awareness campaign.

10/01 – 12/08          Internet and Sponsorship Coordinator for Dolphin Mall Management / Taubman Co.

Miami, FL

• Updated mall website with copy and HTML and managed mall and sponsor events, ensuring that sponsors maximize their amenities. Reported results of campaigns and sponsorships to management and a remote corporate office structure. Also updated mall maps, signage and directories, booked live entertainment and developed and maintained relationships with tenants. I was part of the struggling shopping mall’s post 9-11 recovery and helped increase the brand’s overall name recognition during my tenure.

03/99 – 10/01              Marketing Assistant for MSI Music Corp.

Miami Lakes, FL

• Primarily wrote content for an extensive music database, prepared marketing materials for the sales department and conducted Internet research on new releases and emerging artists. I also proofread copy, wrote feature length music profiles and assisted in inventory maintenance. I helped to increase business and deliver excellent customer service at a time when Internet sales of import CDs were booming on CD Now and Amazon.com.

 08/98 – 02/99              Editorial Assistant for Aboard Publishing

Coral Gables, FL

• Assisted editorial and graphic design departments by writing and editing copy and layouts, requesting imagery from story sources and coordinating freelance traffic and submissions. I also conducted research for articles and maintained a source and contact database in addition to other miscellaneous newsroom responsibilities.

 Education:

• Florida International University                 Miami, FL

Bachelor of Science in Communications, April 1998

Major: Print Journalism

Minor: Anthropology and Sociology

Honors: Golden Key National Honors Society membership, graduated Cum Laude, Dean’s List 1996 and 1997

• Miami Dade Community College            Miami, FL

Associate of Arts, December 1992

Major: General Studies

Honors: Graduated with Honors, Dean’s List 1991 and 1992

 Awards:                  

Best Latin Band – Miami New Times Best of Miami 2009 and 2015, City of Homestead “Kindness Award” 2010; Bronze Telly Award 2012; CEW Beauty Insiders Choice Award Finalist 2013; SFMA Manufacturer of the Year Finalist 2013; Les Nouvelle Esthetiques & Spa – Best 2014 Finalist / MaxiLip Lip Plumper; Dermascope Magazine 2015 Aestheticians’ Choice Award Winner – Exfoliating Cleansers, Best Latin Band – Miami New Times Best of Miami 2015.                      

Computer Skills:     Microsoft Office and HTML

Languages:             Fully fluent in English and Spanish

References:             Available upon request

 Interests:                 Doting father to a precocious seven-year-old son and composing, recording and performing music professionally.